Inteligencija za
fizičke prostore.
Mjerimo trgovinu: promet, putanje kupaca, publiku medijskih zaslona i zauzetost.
Trusted by leading European retailers
Zašto sada
Trgovina je najveći kanal u maloprodaji. Ujedno je i najmanje mjeren.
Većina prodaje odvija se u prodajnom prostoru. Većina mjerenja, i većina sredstava za medije, odlazi na zaslon. Naš rad nalazi se upravo u tom razmaku: brojimo posjetitelje trgovine, pratimo njihov put i vrednujemo publiku.
Što radimo
Vaši podaci imaju odgovore. Pomažemo vam da ih pronađete.
Promet, putanje kupaca, spremnost za medijske zaslone i zauzetost, mjereno izravno u trgovini.
Traffic Analytics
Koliko ljudi ulazi u trgovinu, kada, i koliko njih zatim kupuje. Broj posjetitelja, stopa zadržavanja i konverzija po ulazu, zoni i satu.
- Promet i konverzija po trgovini i satu
- Stopa zadržavanja na ulazu
- Upozorenja o duljini reda i vremenu čekanja
- Demografska raščlamba po ulazu i zoni
Journey Analytics
Kamo kupci idu, gdje usporavaju i pored čega prolaze bez zaustavljanja. Ruta kroz trgovinu prikazana kao podaci, zona po zonu.
- Prijelazi između zona i toplinske mape zadržavanja
- Obrasci kupnje kroz više kategorija
- Vrijeme zadržavanja po zoni i izlogu
- Rezultati A/B testiranja rasporeda
Analitika zaslona
Izmjerite što vaši zasloni stvarno donose. Pratite impresije, vrijeme zadržavanja i demografiju publike po zaslonu — bez nagađanja, bez anketa.
- Brojanje impresija po zaslonu
- Demografija publike putem računalnog vida
- Vrijeme zadržavanja i metrike pažnje
- Nadzorne ploče uspješnosti kampanja
MediaFlow
Dizajnirajte iskustva na zaslonu s AI avatar videima. Implementirajte na flote uređaja diljem svijeta. Mjerite što doista privlači vašu publiku — jedna platforma, bez koda.
- Vizualni no-code editor tokova
- AI-generirani avatar videi
- Upravljanje flotom uređaja i kampanjama
- Analitika sesija u stvarnom vremenu
About Pygmalios
What is Pygmalios?
The plain-English version — what we are, what we measure, and how privacy works.
What is Pygmalios?
Pygmalios is a people-counting and in-store analytics vendor for physical retail. Our cameras measure shopper footfall, dwell time, conversion, shelf availability, and how many people actually see your in-store screens — without identifying a single person.
What does Pygmalios do?
We turn what happens on the shop floor into numbers you can act on: how many people came in, which zones they walked through, how long they lingered, where queues formed, whether the shelf was stocked. Reported by store, by zone, by hour.
Is Pygmalios a people-counting system?
Yes — counting people is the foundation. On top of accurate footfall, Pygmalios adds dwell and path analytics, queue and staffing data, shelf-availability tracking, and in-store retail-media audience measurement, all from the same sensors.
How does Pygmalios protect privacy?
Anonymous by design. No image is stored, no one is identified, and no biometric templates are built. The sensor reads the scene on the spot and passes on only aggregate counts — measurement that stays useful and GDPR-friendly.
Što kažu naši klijenti
Povjerenje top trgovaca diljem Europe.
“Long-term observations through Pygmalios Analytics can provide us with a comprehensive picture of the best-selling product groups, and we can also visually detect changes in buying behavior based on external incentives.”
Lubomír Franta
CIO, DM Drogerie Markt
“Pygmalios enabled us to adopt the right approach towards effective workforce planning which mirrors the actual customer demand and substantially decreases waiting time in our stores.”
Milan Morávek
CCO, O2
“Thanks to the innovative Pygmalios technology, Tesco employees are able to monitor compliance more effectively and protect the health of customers and other employees.”
Martin Kuruc
CEO, TESCO
State of Shelf Availability & Store Foot Traffic
The numbers retailers use to build the business case for in-store measurement — what empty shelves cost, in-store vs online conversion, and the measurement gap. 9 pages, 30 sources.
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