AI-Powered Audience Analytics
How many people can actually see your screens?
ScreenIQ measures how many people pass your screens, how many have an opportunity to see them, and how long they stay. Runs on-device. No footage leaves the hardware.
Trusted by leading European retailers
Capabilities
What ScreenIQ Measures
Opportunity to See
How many people were inside a screen's viewing zone, moment by moment. Matched against the player's log, it becomes opportunity to see per ad.
Dwell Time
Down-to-the-second measurement of how long each person stays in front of your display.
Zone Intelligence
Draw zones on a floorplan. Track traffic, attention, and dwell per zone. Find the dead spots.
Real-Time Dashboard
Live view, historical charts, and heatmaps. One dashboard per device, with network-level views available via Screenflow.
Metric Definitions
Where ScreenIQ sits on the impression ladder
ScreenIQ counts the people in a screen's viewing zone and timestamps every count. Matched against the player's log of what ran, that becomes opportunity to see per ad. Facing and dwell are separate measures, and a verified view is our estimate built from all three.
-
Ad play
The player logged that the creative ran. Says nothing about people.
-
Gross impression
People were in the store zone while the ad ran, counted from traffic data.
-
Opportunity to see
People were positioned so they could have seen the screen. The rung where most in-store reporting stops today.
-
Likelihood to see
A modeled estimate of how many of them probably looked. Still a multiplier, not a measurement.
-
Verified view
Presence, facing direction and dwell while the ad played, per screen and per daypart. ScreenIQ reports it as an estimate.
How It Works
What stays in the box
-
Stays in the store
-
Camera
Sees the area in front of the screen.
-
Device behind the screen
Analyses each frame and then discards it. No video is saved.
-
-
Leaves the store
Numbers only
Counts and dwell times reach your dashboard. Images stay behind.
Documents for your data protection officer come with the readiness assessment. See the assessment
Works offline
no internet needed for analytics
OTA model updates
new capabilities ship remotely
Camera-agnostic
USB, IP, whatever you have
Runs on Intel 8th Gen+ edge hardware — N100, N200, or N305. 8 GB RAM, 32 GB storage, USB or IP camera. We help you spec the right device.
Retail media briefing · PDF
Your store is an unpriced media asset
A five-page briefing for retail leadership on how in-store retail media gets measured and what a verified view is worth to advertisers.
Free PDF in English, 5 pages. One email with the briefing.
- European retail media is heading toward EUR 28.8 to 31 billion by 2028.
- Physical stores carry more than 80% of retail sales and received about 3% of US retail media spend outside Amazon (eMarketer, 2025).
- 53% of European retail media buyers name lack of standardization as a leading barrier (IAB Europe, 2025).
- A verified view needs presence, facing and dwell while the creative plays.
From Our Knowledge Hub
Recommended Reading
Department Store Digital Signage Content Testing 2026
Run A/B tests on in-store screens, close the attribution gap, and prove ROI with this department store digital signage content testing guide.
Read article →
In-Store Retail Media Central Eastern Europe
In-store retail media central eastern europe is live now via pan-European chains. See how CEE retailers can skip loop-counts and go straight to verified-view.
Read article →
Opportunity to See vs Verified View In-Store
Opportunity to see vs verified view in-store retail media measurement — close the credibility gap, price inventory by zone, and defend spend cross-channel.
Read article →Who it is for
For stores with screens and no way to price them
ScreenIQ is the measurement layer of our in-store media work. We start with one store: four to six weeks of measurement, then a verdict on whether it works as a medium.