Inteligencia para
espacios físicos.
Medimos la tienda: tráfico, recorridos, audiencia de pantallas y aforo.
Con la confianza de grandes minoristas europeos
Por qué ahora
La tienda es el canal más grande del retail. Sigue siendo el menos medido.
La mayoría de las ventas ocurren en la sala de ventas. La mayoría de la medición, y la mayoría del dinero de medios, va a la pantalla. Nuestro trabajo se sitúa en esa brecha: contar la tienda, leer el recorrido, valorar la audiencia.
Qué hacemos
Sus datos tienen respuestas. Le ayudamos a encontrarlas.
Tráfico, recorridos, disponibilidad para medios y aforo, medidos en la propia tienda.
Traffic Analytics
Cuántas personas entran, cuándo y cuántas de ellas compran. Afluencia, captación y conversión por entrada, zona y hora.
- Tráfico y conversión por tienda y hora
- Tasa de captación en la entrada
- Longitud de colas y alertas de tiempo de espera
- Desglose demográfico por entrada y zona
Journey Analytics
Adónde va el cliente, dónde se detiene y qué pasa por alto. El recorrido por la tienda convertido en datos, zona por zona.
- Transiciones entre zonas y mapas de calor de tiempo de permanencia
- Patrones de compra cruzada
- Tiempo de permanencia por zona y expositor
- Resultados de pruebas A/B de diseño de tienda
Analítica de pantallas
Mida lo que sus pantallas realmente generan. Rastree impresiones, tiempo de permanencia y demografía de la audiencia por pantalla — sin suposiciones, sin encuestas.
- Conteo de impresiones por pantalla
- Demografía de audiencia vía visión artificial
- Tiempo de atención y métricas de engagement
- Dashboards de rendimiento de campañas
MediaFlow
Diseñe experiencias en pantalla con vídeos de avatares IA. Despliegue en flotas de dispositivos en todo el mundo. Mida lo que realmente engancha a su audiencia — una plataforma, cero código.
- Editor visual de flujos sin código
- Vídeos de avatares generados por IA
- Gestión de flotas de dispositivos y campañas
- Analítica de sesiones en tiempo real
About Pygmalios
What is Pygmalios?
The plain-English version — what we are, what we measure, and how privacy works.
What is Pygmalios?
Pygmalios is a people-counting and in-store analytics vendor for physical retail. Our cameras measure shopper footfall, dwell time, conversion, shelf availability, and how many people actually see your in-store screens — without identifying a single person.
What does Pygmalios do?
We turn what happens on the shop floor into numbers you can act on: how many people came in, which zones they walked through, how long they lingered, where queues formed, whether the shelf was stocked. Reported by store, by zone, by hour.
Is Pygmalios a people-counting system?
Yes — counting people is the foundation. On top of accurate footfall, Pygmalios adds dwell and path analytics, queue and staffing data, shelf-availability tracking, and in-store retail-media audience measurement, all from the same sensors.
How does Pygmalios protect privacy?
Anonymous by design. No image is stored, no one is identified, and no biometric templates are built. The sensor reads the scene on the spot and passes on only aggregate counts — measurement that stays useful and GDPR-friendly.
Lo que dicen nuestros clientes
Elegido por los mejores retailers de toda Europa.
“Flying Tiger Copenhagen uses Pygmalios Traffic Analytics to measure store traffic in over 200 stores across 12 European countries. The traffic data feeds directly into our internal reporting, so reliability matters more than anything else. Pygmalios delivers on that with a robust monitoring system that accurately flags potential issues, a support team that resolves our requests quickly, and a dedicated Key Account Manager who makes sure we get the most value out of the platform whenever we need it.”Read the full story →
Thomas Houmann
Head of Customer & Intelligence, Flying Tiger Copenhagen
“Slovak Telekom has worked with Pygmalios since 2019, first with Traffic Analytics across our retail network, later with Journey Analytics, and most recently on the Avatar in our Magenta Experience Center in Eurovea, which has been very well received. The traffic data tells us every day how many visitors enter each store, so data quality is non negotiable. Pygmalios delivers it through state of the art sensors, a monitoring system that tracks the hardware heartbeat of every device, and a continuous check of the business data itself, so anomalies are flagged and resolved before they reach our reporting. Add prompt, dedicated support and the willingness to innovate with us, and you have the reasons we chose Pygmalios and the reasons we have stayed.”Read the full story →
Ján Majérčík
Head of Retail & D2D, Slovak Telekom
“Long-term observations through Pygmalios Analytics can provide us with a comprehensive picture of the best-selling product groups, and we can also visually detect changes in buying behavior based on external incentives.”
Lubomír Franta
CIO, DM Drogerie Markt
“Pygmalios enabled us to adopt the right approach towards effective workforce planning which mirrors the actual customer demand and substantially decreases waiting time in our stores.”
Milan Morávek
CCO, O2
“Thanks to the innovative Pygmalios technology, Tesco employees are able to monitor compliance more effectively and protect the health of customers and other employees.”
Martin Kuruc
CEO, TESCO
State of Shelf Availability & Store Foot Traffic
The numbers retailers use to build the business case for in-store measurement — what empty shelves cost, in-store vs online conversion, and the measurement gap. 9 pages, 30 sources.
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Obtenga una respuesta que marque la diferencia.
Cuéntenos en qué está trabajando. Le mostraremos lo que es posible.