Journey Analytics
Where they went. Where they stopped.
The route through the store as data: zones visited, seconds spent, paths between departments, displays passed and displays that held attention. Measured on 3D sensors, without identifying anyone.
- Zone dwell to the second
- Heatmaps and paths
- Staff filtered out
- Layout A/B tests
Trusted by leading European retailers
What you get
The store, zone by zone.
How it works
Tracks, not faces.
- 01
3D sensors on the ceiling
Stereo sensors cover the sales floor and turn movement into coordinates, on the device.
- 02
Paths from coordinates
The platform builds paths, dwell and heatmaps from those coordinates. No face recognition, no video stored.
- 03
Staff filtered out
Areas where staff work are marked, so staff movement stays out of customer metrics.
Privacy
Journey Analytics works with movement coordinates from 3D sensors, not video. Paths are not linked to a name, a face or a card. Demographic estimates are optional, made on the sensor, and documented per site for GDPR review.
What it changes
Three questions a floor plan cannot answer on its own.
Test a layout before rolling it out
Change one store, compare dwell and flow against a control store, decide with numbers.
Place displays where the eyes are
Attention and pass-by data show which positions get seen, which is what a media plan needs.
Find the bottleneck
Where flow slows and queues form, by hour, before customers complain.
Goes with
Journeys start at the door and end at a screen.
From Our Knowledge Hub
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See your own floor as a heatmap.
Tell us the store you want to start with. We come back within two business days with a demo and a sensor plan for that floor.
Request a demo
2,000+
locations measured
250M+
visitor sessions
20+
countries
Questions
What people ask before they measure a floor.
Does it identify individual shoppers?
No. Sensors output the coordinates of a moving person; the platform turns them into paths, dwell and heatmaps. There is no face recognition, no video, and no link to a name, a face or a card.
How is dwell time measured?
As a visitor's time inside a zone drawn on the floor plan, from entry to exit, aggregated per zone and hour. Zones can be redrawn without touching the hardware.
Can it separate staff from customers?
Yes. Areas where staff work are marked, and movement classified as staff is excluded from customer metrics.
Which sensors are used?
Xovis 3D stereo sensors mounted on the ceiling. Coverage depends on ceiling height and floor size; a sensor plan for your floor is part of the demo.
Does it work with Traffic Analytics?
Yes. Both run on the same Pygmalios platform, and the entrance count from Traffic Analytics is the base every journey metric is measured against.
How long until we see data?
A single store is usually live within 2 to 4 weeks, including the sensor plan and the zone drawing.