In-store Media Readiness Assessment

Is your store a medium, yet?

One venue measured and judged in four to six weeks, for a fixed fee, before a single screen is bought.

Fixed fee
4 to 6 weeks
One venue
One verdict

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Modelled view of a grocery aisle with two proposed screen positions and their expected reach. Illustrative render on sample data.

Trusted by leading European retailers

Your store already gathers an audience. We measure what it is worth, what it reveals, and whether it can be sold.

In four to six weeks you get one reach number, an indicative media value at an assumed CPM, a verdict on whether the company is set up to sell the space, and a clearer view of how customers use the venue. For a fixed fee, before a single screen is bought.

It settles three decisions: whether to buy screens, whether to run a pilot, and whether to offer the venue as media inventory.

Is the space worth money?

Measured footfall, screen positions, how many people a campaign reaches.

Could you sell it if it were?

Who owns the space, who reports it, whose budget pays for it.

What decision it supports

A first pilot, a clear no, or a better use of the data before screens are bought.

What the model does with one venue

Sample space map of a venue: floorplan with entrance sensor, traffic density and two modelled screen positions A and B. Sample, modelled. — The floorplan becomes a measured field; each screen gets a coverage and an impact probability; the two make the reach number.

Assessment format

One venue

both modules, five outputs, fixed-fee scope

4 to 6 weeks

including a measured footfall baseline

Further venues

in the same chain, with a lighter repeat setup

The fee is fixed and quoted per venue on request. Not included: screens, their installation, content, and selling the media space.

What lands on the table

Space map : where the screens belong, and why.
Venue model : visits in time, in place, by audience, and what that reveals about customer behaviour.
Reach prediction : how many likely-to-see impressions a budget buys.
Measurement plan : what proves the prediction after deployment.
Readiness verdict : ready, ready with conditions, or not yet.

What we need from you

A floorplan, in any format.
Ceiling and shelf heights, photos from a phone.
Where a screen may hang, and which category sits where.
Half a day of your team.
Footfall data if you have it. If not, ours can run for a few weeks.

Sample venue model: visits by hour and weekday as a heatmap, share of visits by zone, and audience mix. Sample, measured.

Sample reach prediction: budget, cost per thousand, venues and duration as inputs, likely-to-see impressions as the output. Sample, modelled.

Sample measurement plan: predicted versus measured values per screen with the delta that calibrates the model. Sample, measured.

Every figure is sample data, marked as such in each frame. Real figures come from the survey and the measurement of a particular venue.

How the answer looks

Sample readiness verdict on a laptop screen: venue ready, organisation ready with conditions, five readiness criteria, key figures and the next step. Sample data.

If the venue is ready, the next discussion is practical: pilot scope, required technology and proof of performance.

Measured with our products

Traffic Analytics counts visits at the entrance and turns a venue into a curve Journey Analytics reads route, dwell and turns through the venue ScreenIQ verified views at the screen, after deployment

From Our Knowledge Hub

The fastest way in is a half-hour call about one venue you are considering

On that call we tell you whether a full assessment is likely to add anything material, for media value and for customer insight. If not, we say so.

Prefer to read first?

The full leaflet goes deeper: the two modules item by item, the five outputs on sample data, the limits, and why one venue is measured but a network is bought.

Free PDF. One e-mail, the leaflet, done.

Book the assessment call

2,000+

locations live

250M+

sessions analysed

20+

countries

Questions

Frequently asked

Does the assessment install anything in the store?

No. The assessment itself installs nothing and needs no cameras in the store, which is why it clears reviews a camera project would not. Footfall data from your own counters, or from Traffic Analytics or Journey Analytics running for a few weeks, narrows the reach figure from a range to a number.

How long does it take, and what does it cost?

Four to six weeks for one venue, two of which are the sensor baseline and run without your involvement. The fee is fixed and quoted per venue on request; each further venue in the same chain adds about a week and costs a fraction of the first.

What is a likely-to-see impression?

A visit through the viewing zone of a screen that was likely to look at it: visits times coverage times the probability of impact from dwell and orientation. It is the rung of the IAB impression ladder just below a verified view, which is what ScreenIQ by Pygmalios measures after deployment.

Does it identify individual shoppers?

No. We work with a venue model and a sensor sample, with dwell and orientation. Nothing about an individual person is collected or inferred.

What do we get at the end?

One report with five outputs: space map, venue model, reach prediction, measurement plan and a readiness verdict for the venue and the organisation, with a named first pilot or a clear no. The floorplan and the model are files you keep.

Is one assessed venue something a brand can buy?

Not on its own. What is sellable is venues joined into a network with one brief, one budget and one report. The assessment is a step towards that.

Page version of 9 September 2026. The visuals are schematics of the mechanism on sample data.