In-store Media Readiness Assessment: is your store a medium, yet? One venue, four to six weeks, one verdict.

Retail media briefing · PDF

Your store is an unpriced media asset

A five-page briefing for retail leadership on how in-store retail media gets measured and what a verified view is worth to advertisers.

Free PDF in English, 5 pages. One email with the briefing.
  • European retail media is heading toward EUR 28.8 to 31 billion by 2028.
  • Physical stores carry more than 80% of retail sales and received about 3% of US retail media spend outside Amazon (eMarketer, 2025).
  • 53% of European retail media buyers name lack of standardization as a leading barrier (IAB Europe, 2025).
  • A verified view needs presence, facing and dwell while the creative plays.
In-store retail media → Readiness assessment →