Everybody knows the drill. As soon as the Christmas season arrives, retailers swiftly jump into their own mandatory customs of outdoing each other, as well as their past selves, in the Christmas store visuals.
However, many of them keep forgetting that the best in-store customer experience has to be holistic. Instead of focusing on visual stimuli only, retailers can discover new and original ways to woo their customers and make them come back. In fact, some of them already did.
The keyword is experiential retail (Christmas edition).