For Retailers
Your store is an unpriced media asset.
Every week your stores host an audience most publishers would envy — and most of that attention is monetized by no one. Pygmalios gives you the two layers a retail media network stands on: verified audience measurement and reliable content delivery.
Why retailers are building media networks
Margin that retail cannot match
Industry estimates put retail media contribution margins at 60–70%, against single-digit margins in conventional retail. Even a small media line changes the P&L.
An audience you already own
More than 80% of retail sales still happen in physical stores. The audience walks in every day — the only question is whether its attention is measured and sold.
Buyers are ready — with one condition
European buyers rank measurement among their top criteria for retail media partners, and ROAS is their most demanded metric. Numbers they trust are the entry ticket.
Two layers, one network
Measure — ScreenIQ
Anonymous, on-device audience measurement per screen: presence, facing direction, dwell, and demographics. Reported as verified views, aligned with the IAB and IAB Europe in-store standards, GDPR-native by design.
Explore ScreenIQDeliver — MediaFlow
Visual builder and player for your screen fleet: schedule campaigns, target by store and daypart, and keep the network running without engineering time. Measurement stays an independent layer with its own methodology.
Explore MediaFlowFrom screens to a sellable network
Audit and price the inventory
We measure your current screen zones and dayparts, and turn footfall into audience packages a media buyer understands.
Prove it with verified views
Advertisers get per-campaign reporting: verified views by store, screen, daypart, and creative — not loop plays.
Grow the media line
With trusted numbers you defend CPMs, win repeat campaigns, and expand from pilots to a network your CFO reports on.
This page focuses on measurement and delivery. See the wider category at in-store retail media , or model your numbers with the ROI calculator.
Start with a monetization assessment
Pygmalios will assess your store traffic, screen placements, and audience volumes — and model what a measured retail media network would earn.